Cancer isn't just a physical battle, it's a mental one too.

Oncology teams can treat the disease, but who looks after the patient's mental wellbeing alongside their treatment?

ThoughtFull provides psycho-oncology-trained emotional support for the part of the cancer journey that's too often left unaddressed, but can make immeasurable differences in the patient's care experience.

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For HR and Benefits leads, insurers, and brokers supporting employees and policyholders across APAC.

Physical care is covered.
Emotional care isn't.

Increase

50 - 60%

of cancer patients experience clinically significant psychological distress

Leaving Queue

15 - 20%

of them are ever referred to mental health services

That's not a shortage of concern. It's a missing pathway. Medical and physical support for a cancer diagnosis is usually well built into existing benefits and insurance cover. Emotional support is the half that's typically left out. And with cancer's global burden heavily concentrated across Asia, that gap sits inside a growing share of every APAC workforce and policyholder base.

Source: Lima et al., Healthcare (MDPI), 2025 - clinically significant distress and referral rates in cancer patients

This gap doesn't stay a wellbeing issue.

Cancer is the second-largest driver of workplace productivity loss among employers, behind only pain, and ahead of depression and other chronic conditions. [ref]

Untreated psychological distress is linked to worse treatment adherence and poorer outcomes, which extends absence and complicates return-to-work. [ref]

Structured emotional support reduces the risk of losing experienced employees to prolonged leave or resignation.

For insurers and brokers, this is a natural extension of a critical illness claim - practical, ongoing support that adds real value to a policy long after the payout is settled.

Employers are already ahead of regulation

Earth Planet

5,000+

companies [4]

protecting 40 million+ employees worldwide have joined the Working with Cancer Pledge, launched at the World Economic Forum in Davos, to remove workplace stigma around cancer.

No country guideline yet mandates this kind of support, which means early movers set the standard rather than follow one.

Around half of cancer patients are reluctant to tell their employer about a diagnosis. Yet the large majority say workplace support positively affects their health. That gap between fear and benefit is exactly what the pledge - and ThoughtFull - exist to close.

More than a generic EAP session

Secure
Confidential, digital-first delivery
Support that fits around treatment schedules and energy levels, not office hours.
Counselor
Psycho-oncology-trained clinicians
Not generalist counselling - clinicians trained specifically in the psychological impact of cancer.
Trust
Whole-person support
Emotional, practical, and financial strain are addressed together, not as separate referrals.
Cancer Ribbon
Support across the full journey
Dedicated expertise from diagnosis and treatment through survivorship, palliative care and bereavement.
One service.
‍The whole cancer journey.
ThoughtFull's clinical network isn't generalist counselling extended to cancer patients. It's dedicated, disease-specific expertise from diagnosis through survivorship, palliative care, and family bereavement.
At Diagnosis
Daily bite-sized coaching from preventive care to growth
During Treatment
Daily bite-sized coaching from preventive care to growth
Survivorship
Seamless video or in-person  sessions for more intensive care
Advanced / Palliative
Seamless video or in-person  sessions for more intensive care
At Diagnosis
During Treatment
Survivorship
Advanced/Palliative

Matched to how much support someone needs

Here's how support is delivered
Self-serve tools
Lesson packs, breathing timers, mood trackers, guided journals, and clinically-backed self-assessments, for the everyday moments between sessions.
Text-based coaching
Ongoing, low-friction support from a best-fit mental health professional with expertise across the full cancer journey.
Virtual and face-to-face therapy
Deeper clinical work with a psycho-oncology-trained therapist, in whichever format suits the person.
24/7 wellness hotline
Immediate support for crisis and emergency situations, at any hour.

Clinical standard, not a marketing claim.

in cancer care by the International Psycho-Oncology Society since 2009, with NCCN guidelines calling for routine distress management since 1997. [ref]

when tested in multicentre randomised controlled trials, and has been shown to be cost-effective. [ref]

specifically at rebuilding a sense of purpose and meaning in cancer survivors. [ref]

Built around where employee actually are

Business

At work

  • Anxiety and depression compounding treatment side effects
  • Fatigue and "chemo brain"
  • Fear of disclosure or stigma
  • Guilt over reduced output
Office

Return to work

  • Persistent fatigue and cognitive change
  • Rebuilding identity and confidence
  • Fear of recurrence
  • Risk of quiet exclusion without structured reintegration
WHY THOUGHTFULL?

Specialised by design

"The fight against cancer is easier when someone's fighting alongside you."
Personalised care
Tailored solutions to address your employees' unique needs
Holistic approach
Preventive and curative interventions for a well-rounded approach
Expert support
Enjoy private and secure sessions
Convenient Access
Receive support anytime, anywhere through unlimited text- based coaching
Measurable Insights
Track progress and outcomes with ThoughtFull Insights dashboard

Frequently asked questions

How is this different from ThoughtFull's existing EAP?

Most EAPs offer generalist counselling as one line item among many. ThoughtFull's cancer support is delivered by clinicians trained specifically in psycho-oncology, and mapped to each stage of the journey - diagnosis, treatment, survivorship, and palliative or bereavement care - rather than a single generic session type.

What does HR see, and what stays confidential?

Individual conversations and disclosures stay confidential. HR, insurance, and broker programme owners receive only aggregate engagement insight, never who is using the service or what was discussed.

What does rollout and onboarding actually involve?

Rollout is scoped with your team on a short onboarding call, and can flex to your existing benefits communications calendar.

How is usage and engagement reported to HR?

HR, insurance, and broker programme owners receive periodic aggregate reporting through the ThoughtFull Insights dashboard, never individual-level data.

Is this available across our APAC markets, and can it flex to different employee populations?

ThoughtFull is built as a digital-first platform designed to flex across languages and markets.

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Take your first step towards making a healthier workplace for everyone.
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